Sit Happens

ChatGPT vs. Me
Written By Morgan Cottle

In this series, I challenge ChatGPT to create logos from my clients' briefs and compare them to my designs.

 

The Client: Sit Happens with Hannah

Hannah came to me in need of a logo, branding, and a website for her adorably named dog training business, Sit Happens with Hannah. She wanted something cute, readable, and personalized, with her two beautiful Belgian Malinois incorporated into the logo.

Stormy and Stryker, Hannah’s beautiful pups. ChatGPT received this image with the brief.

 

The Prompt

When I shared Hannah’s responses to my branding questionnaire with ChatGPT, I shared her full responses. Here is a summary of what she wanted:

  • Brand name: Sit Happens with Hannah

  • Style: Cute, simple, and eye-catching

  • Tone: Friendly and approachable, but confident enough to handle tough dogs

  • Typography: Clear, easy-to-read; nothing overly decorative

  • Brand feeling: Personal, relationship-focused, family-like connection with clients

  • Colors: Not yet established; open to suggestions

  • Usage: Business cards, website, and apparel/merchandise

  • Design goal: Versatile, clean, and easy to reproduce across different formats

  • Concept idea: Possible outline/illustrations of the trainer’s two dogs’ faces

 

The Logo: 2cubed

The final logo chosen by the client. I created this line drawing of Stormy and Stryker, emphasizing each of their distinguishing features. The font is fun and playful, while still readable.

 

The Logo: ChatGPT

ChatGPT’s output. From a design perspective, here are some flaws:

  • Inconsistent shadows

  • Inconsistent coloring

  • Solid background, which limits usage

  • The dogs are different sizes, which is not shown here

  • No personality in the typeface

  • Looks like a basic AI-generated logo (surprise)

 

The Deliverables

I provided Hannah with a full suite of logos and marks, in multiple colorways, single-color versions, and multiple formats. I always include vector files so clients can easily send their logo to vendors for printing for signs, apparel, and other business necessities.

I asked ChatGPT to export its logo design as a vector (an editable filetype), and here is what it exported:

Seriously.

 

The Conclusion

You be the judge. Who’s the winner?

Morgan Cottle